Rows: 4,042
Columns: 41
$ age <fct> 18-24 years old,…
$ cups <fct> NA, NA, NA, NA, …
$ where_drink <chr> NA, NA, NA, NA, …
$ brew <chr> NA, "Pod/capsule…
$ purchase <chr> NA, NA, NA, NA, …
$ favorite <fct> Regular drip cof…
$ additions <chr> "No - just black…
$ dairy <chr> NA, NA, NA, NA, …
$ sweetener <chr> NA, NA, NA, NA, …
$ style <fct> Complex, Light, …
$ strength <fct> NA, NA, NA, NA, …
$ roast_level <fct> NA, NA, NA, NA, …
$ caffeine <fct> NA, NA, NA, NA, …
$ expertise <dbl> NA, NA, NA, NA, …
$ coffee_a_bitterness <dbl> NA, NA, NA, NA, …
$ coffee_a_acidity <dbl> NA, NA, NA, NA, …
$ coffee_a_personal_preference <dbl> NA, NA, NA, NA, …
$ coffee_b_bitterness <dbl> NA, NA, NA, NA, …
$ coffee_b_acidity <dbl> NA, NA, NA, NA, …
$ coffee_b_personal_preference <dbl> NA, NA, NA, NA, …
$ coffee_c_bitterness <dbl> NA, NA, NA, NA, …
$ coffee_c_acidity <dbl> NA, NA, NA, NA, …
$ coffee_c_personal_preference <dbl> NA, NA, NA, NA, …
$ coffee_d_personal_preference <dbl> NA, NA, NA, NA, …
$ prefer_abc <chr> NA, NA, NA, NA, …
$ wfh <fct> NA, NA, NA, NA, …
$ total_spend <fct> NA, NA, NA, NA, …
$ why_drink <chr> NA, NA, NA, NA, …
$ taste <fct> NA, NA, NA, NA, …
$ know_source <fct> NA, NA, NA, NA, …
$ most_paid <fct> NA, NA, NA, NA, …
$ most_willing <fct> NA, NA, NA, NA, …
$ value_cafe <fct> NA, NA, NA, NA, …
$ spent_equipment <fct> NA, NA, NA, NA, …
$ value_equipment <fct> NA, NA, NA, NA, …
$ gender <fct> NA, NA, NA, NA, …
$ education_level <fct> NA, NA, NA, NA, …
$ ethnicity_race <fct> NA, NA, NA, NA, …
$ employment_status <fct> NA, NA, NA, NA, …
$ number_children <fct> NA, NA, NA, NA, …
$ political_affiliation <fct> NA, NA, NA, NA, …